Recent Trends in Digital Marketing!

-
Hi guys! In this blogpost I would like to be informative on the recent trends within Digital Marketing and how these can be successfully implemented! To succeed at digital marketing and marketing as a whole, you need to be forward-thinking. This means being aware of the next big thing, the latest advancements and all the trends that are sure to be big over the next 12 months.
Assessing exactly what you need to know about and how these trends can make an impact to your digital marketing strategy, I have posted informative guides that will provide information on how to integrate the latest trends with an existing strategy.
Image result for digital marketing trends 2020

Marketing trends

 In this blog, I will be looking at:
  • Lifecycle marketing
  • Conversational marketing
  • Insights-driven marketing
  • Marketing technology
  • Consumer privacy and KYC
  • Digital transformation and marketing transformation
Providing you with the latest research in these areas,I will take you through exactly why you need to pay attention to each of these marketing trends.

Social media marketing trends

I have also taken a look at the social media marketing trends that needs to be prepared in advance for 2020:
  • The digital detox
  • Communities on social media
  • Micro and nano-influencers
  • Alternative platforms
  • Social media as customer service
  • The continued growth of Stories

Email marketing trends

There are a range of strategies that can make an impact your email marketing strategy throughout the year ahead. I have gathered stats and comments from industry experts covering:
  • Mobile email marketing
  • Email copy and design trends
  • AI
  • Trust in email marketing
  • Data-driven email marketing

Video marketing trends

Some of the big video marketing trends that are important to keep an eye on include:
  • Video personalization
  • A data-first approach to video marketing
  • Long-form videos
  • 360-degree videos
  • Integrating videos across the marketing funnel

SEO and search marketing trends

SEO and search trends are vital to stay connected with Digital Marketing. SEO is still a backbone of marketing, but it is seeing some interesting developments in 2020, such as:
  • The importance of brand for SEM marketers
  • Multilingual SEO
  • Voice and written search
  • Integrated SEO
Thanks for checking out my third blogpost guys, I hope you all enjoyed reading! Keep an eye out on my social media presence for blogposts updates! 

Twitter - @AaronKe24287314
Instagram - @aaron_kearney1
LinkedIn - Aaron Kearney 

Comments

Post a Comment

Popular posts from this blog

Coping with University Life with Covid-19 Pandemic

-
Image
Hi everyone! Back here with another blog post. I know I have discussed in my earlier blog posts about the struggles of being a marketing student, however now I am about to discuss how I am able to cope with life at university during this Coronavirus pandemic outbreak. As fear and anxiety has been significantly rising for myself and I am sure for all of you reading this, I was wondering how any student is suppose to carry on with the rest of semester as the coronavirus was rapidly spreading across the globe including Northern Ireland. Our first announcement we received regarding the Covid-19 outbreak was for our entrepreneurial business venturing class where my class was E-mailed to say that our lectures would take place online due to the uncertainty of the pandemic. Shortly after this, all Ulster University students received an E-mail to disclose the closure of the university and that all classes are now to take place online. However, my classmates and I were still unsure
Read more

The Struggles of a Marketing Student

-
Hi everyone! This blog is dedicated towards the development of my careers goals as a marketer. For my Digital Marketing and Analytics module my class and I have been assigned to create 3 professional Social Media Platforms. (Twitter, Instagram and LinkedIn) I am currently seeking to secure placement in a fast paced environment where I am able to develop my skills as a Marketer as well as making an impact to the business. After applying for a range of different Placements, I have received the opportunity to personally interview with the worlds leading Global Technology Provider, First Derivatives. I am hoping that within my next few blog posts I will be confirming my job role within the company which will certainly help ease the stress off (for a while anyway). Thank you for reading my first blog post. Please check me out on Social Media. Twitter - @AaronKe24287314 Instagram - @aaron_kearney1 LinkedIn - http://linkedin.com/in/aaron-kearney-142160194
Read more