Life of a Marketing Student

Hi guys! I wanted to conduct another informative blog post to help all of you reading how you are able to work on your career during the new introduced lock down regulations. Everyone one of us has felt the strong impact of the Covid-19 pandemic but this isn't a time to lose motivation and give up on your career goals.   The Coronavirus pandemic is a stressful and worrying time for all us. It is easy to lose motivation on career aspirations due to lack of motivation. However, whilst the nation is in lock down this may be a good opportunity to dedicate some time to preparing for your professional career! Whether it's developing your personal brand or just defining your career ambitions, there are lots of things you can do to stay productive during this period. Maybe you want to learn something new?   The importance of Personal Branding In a business context, a brand can be defined as a set of unique attributes that come together to create an image that identifi

Hi everyone! Back here with another blog post. I know I have discussed in my earlier blog posts about the struggles of being a marketing student, however now I am about to discuss how I am able to cope with life at university during this Coronavirus pandemic outbreak. As fear and anxiety has been significantly rising for myself and I am sure for all of you reading this, I was wondering how any student is suppose to carry on with the rest of semester as the coronavirus was rapidly spreading across the globe including Northern Ireland. Our first announcement we received regarding the Covid-19 outbreak was for our entrepreneurial business venturing class where my class was E-mailed to say that our lectures would take place online due to the uncertainty of the pandemic. Shortly after this, all Ulster University students received an E-mail to disclose the closure of the university and that all classes are now to take place online. However, my classmates and I were still unsure

Hi guys! In this blogpost I would like to be informative on the recent trends within Digital Marketing and how these can be successfully implemented! To succeed at digital marketing and marketing as a whole, you need to be forward-thinking. This means being aware of the next big thing, the latest advancements and all the trends that are sure to be big over the next 12 months. Assessing exactly what you need to know about and how these trends can make an impact to your digital marketing strategy, I have posted informative guides that will provide information on how to integrate the latest trends with an existing strategy. Marketing trends  In this blog, I will be looking at: Lifecycle marketing Conversational marketing Insights-driven marketing Marketing technology Consumer privacy and KYC Digital transformation and marketing transformation Providing you with the latest research in these areas,I will take you through exactly why you need to pay attention to each of th

Hi everyone! Welcome to my second blog post! I am absolutely delighted to confirm my placement with First Derivatives working in their Headquarters in Newry. I am very excited to be working alongside with the Human Resource and Operations Department! First Derivatives  is a software and services company with world-leading intellectual property in ultra-high-performance analytics (Kx) and extensive domain knowledge and capabilities in capital markets systems and technology. Part of my responsibilities will include: Coach and mentor managers and team leaders to manage employee relations issues Support managers and team leaders to performance manage staff Sickness absence management Provide advice and guidance to managers and employees on key HR processes & systems Effectively and accurately issue HR correspondence Work with Learning and Development to upskill and develop managers and team leaders Updating and maintaining data on HR systems Support the HR Manager with proj

Hi everyone! This blog is dedicated towards the development of my careers goals as a marketer. For my Digital Marketing and Analytics module my class and I have been assigned to create 3 professional Social Media Platforms. (Twitter, Instagram and LinkedIn) I am currently seeking to secure placement in a fast paced environment where I am able to develop my skills as a Marketer as well as making an impact to the business. After applying for a range of different Placements, I have received the opportunity to personally interview with the worlds leading Global Technology Provider, First Derivatives. I am hoping that within my next few blog posts I will be confirming my job role within the company which will certainly help ease the stress off (for a while anyway). Thank you for reading my first blog post. Please check me out on Social Media. Twitter - @AaronKe24287314 Instagram - @aaron_kearney1 LinkedIn - http://linkedin.com/in/aaron-kearney-142160194